Looking through the eyes of your potential customer.
I was recently speaking with an Attorney friend of mine about Marketing, and the importance of looking at life through the eyes of your potential customer. We spoke about the need to understand the...
View ArticleRemember: People do business with people.
This is obvious and yet it is something that is often overlooked, particularly by companies selling business to business (B2B). We get so wrapped up with the products/ services that we supply that we...
View ArticleOutsourcing
There are many examples of outsourcing ranging from the very simple to very complex, but one thing that they have in common is that it is often difficult to reverse an outsourcing decision. As a result...
View ArticleDo you know how to set about growing your business?
I meet a number of Small Business Owners who tell me that they want to improve /grow their business. I invariably ask them “what’s stopping you”? What becomes apparent is that many of them simply...
View ArticleSocial Media vs. Marketing
The advancement in social media over these past few years has been nothing short of sensational. Facebook, Twitter, YouTube etc. and whilst there is no doubt that these tools have a key, and ever...
View ArticleMine your existing customers to increase sales
Business owners frequently tell me that when it comes to Marketing that they direct the majority of their time and money towards attracting new customers, and somewhat neglect their existing customers....
View ArticleCustomer Satisfaction Surveys
Customer Satisfaction Surveys (CSS) are a great way of soliciting feedback from your customers, and can also be used as a tool to benchmark key areas of your business vs. your competition. Furthermore...
View ArticleNo one markets your business as well as you do!
As a small business owner you are faced with many challenges, and it is easy to become consumed by the endless list of tasks that require your attention. The danger is that you become so involved in...
View ArticleWeeding out your less profitable customers
Weeding out your less profitable or even unprofitable customers pre-supposes that you understand your customer account profitability. Customer account profitability is something that many businesses...
View ArticleDo small businesses have a cost problem?
Generally, I would say No! Most of the small businesses that I come across do not have a cost problem. That’s not to say that they do not have opportunities to shave a little off their costs here and...
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